STEAMBOAT SPRINGS, CO-September 3, 2013-Vasque has been named the Official Footwear sponsor for the Steamboat Ski & Resort Corporation as part of a three-year partnership agreement.
“We are delighted to partner with one of the world’s premier outdoor performance footwear companies,” said Rob Perlman, senior vice president of sales & marketing for Steamboat. “It is readily apparent that Vasque provides the products that a majority of our guests use, as well as provides a reputation for outstanding quality, service and technological insight.”
As part of its Official Footwear designation, Vasque will use Steamboat personnel for footwear product testing, provide boots to several outdoor departments to insulate against the weather in both summer and winter, participate in various photo and video shoots around Ski Town, U.S.A.®, as well as conduct product research across the ever changing mountain environment of Mt. Werner. In addition, both companies will conduct joint marketing, social and digital partnerships and other programs as warranted.
“We are proud to be named the official footwear of Steamboat Ski & Resort,” states Julie Quinn, Marketing Manager for Vasque. “The connection with such a world-class, authentic western ski town and resort is a great fit. Our footwear is made for all day comfort on the trail, whether it is covered in snow, dirt or rock, so to be represented on the mountain is ideal.”
The Vasque Snow Junkie will be one of the insulated boots being worn by resort employees this winter. A 2012 Editor’s Choice Snow Award Winner in Backpacker Magazine’s Winter Gear Guide, the Snow Junkie is an athletic inspired, insulated boot that is ideal for snowshoeing and other outdoor winter activities.
“Vasque has been a trusted choice when heading out into the rugged mountain environment of Steamboat,” continued Perlman. “The outdoors is meant to be explored and we couldn’t think of a more perfect partner to set out on the trail with than an industry veteran and sure-footed partner such as Vasque.”
Vasque footwear was established in 1964 in response to a need for technical hiking footwear in the US market. With a passion for performance and fit, Vasque’s mission to this day is to bring the latest in technology and design to outdoor enthusiasts by making quality, rugged footwear for all types of trail conditions. Every shoe in Vasque’s collection of backpacking, performance hiking, insulated and trail running shoes are designed to give adventurers a perfect fit for all day comfort on the trail, all over the world. For more information on Vasque, visit www.vasque.com.
Steamboat-Ski Town, U.S.A.® is famous for its authentic western atmosphere, genuine friendliness, Olympian tradition and abundant Champagne Powder® snow. As North America’s #1 Family Resort, Steamboat encompasses 165 trails, 3,668 vertical feet and nearly 3,000 skiable acres with six peaks filled with world-class groomed cruisers, bumps, steeps, meadows, legendary trees, four terrain parks and the Steamboat Grand.