Ring In New Year With Steamboat’s Official Champagne Powder® Partner
STEAMBOAT SPRINGS, CO-December 31, 2012- Korbel California Champagne has been named the Official Champagne Powder® Partner for the Steamboat Ski & Resort Corporation as well as the presenting sponsor for the resort’s season-long 50th Anniversary Celebration.
“How better to celebrate Champagne Powder® snow than with Korbel California Champagne, the most trusted and popular champagne brand in North America,” said Rob Perlman, senior vice president of sales and marketing for the Steamboat Ski & Resort Corporation. “This season, Korbel will pop the cork on Steamboat’s 50th Anniversary Celebration; and, together we’ll toast life’s best Champagne Powder® moments and the beginning of a three-year tradition of partnership.”
In addition to carrying the Official Champagne Powder Partner designation, Korbel will serve as the presenting sponsor for Steamboat’s 50th Anniversary Celebration this season; the New Year’s Eve Gala at the Steamboat Grand; Summer Sunday Brunch on the Mountain as well as prominently featured in resort weddings and banquets.
“Korbel has been the trusted choice when toasting celebratory occasions for more than 130 years,” said Gary Heck, owner and president of Korbel Champagne Cellars. “Celebrations are most often shared among friends, so it is only fitting that Korbel is honoring these friendships and encouraging Steamboat powderhounds to share their special toasts during its 50th anniversary season.”
Established in 1882 in Sonoma County’s Russian River Valley, Korbel Champagne Cellars produces the United States’ most popular méthode champenoise champagne. But the true measure of Korbel’s success during its 130 years can be seen in the impact it’s had on American consumers and its presence at various celebrations throughout the years. Owned and managed by the Heck family since 1954, Korbel currently makes eleven California champagnes and a limited amount of still wine.
For 50 years, Steamboat-Ski Town, U.S.A.® has been famous for its authentic western atmosphere, genuine friendliness, Olympian tradition and abundant Champagne Powder® snow. As North America’s #1 Family Resort, Steamboat encompasses 165 trails, 3,668 vertical feet and nearly 3,000 skiable acres with six peaks filled with world-class groomed cruisers, bumps, steeps, meadows, legendary trees, four terrain parks and the Steamboat Grand.
Toast Life. Celebrate Responsibly.