2011/12 Season & PURE Passes Unveiled

Steamboat unveiled its 2011/12 season pass pricing today, bringing back for another season a broad variety of flexible pass programs and significant value for Steamboat-Ski Town, U.S.A.® guests. Steamboat Passes will again be offered at the guaranteed lowest prices of the year through June 1st.

“Competing head-on across the leisure industry, Steamboat’s many pass options make skiing and riding Steamboat extremely affordable and flexible, especially when considering the scope and quality of the Steamboat experience,” said Rob Perlman, senior vice president of sales and marketing for the Steamboat Ski & Resort Corporation. “The PURE Pass, returning for its second season, was extremely well received and had a high level of appeal with Steamboat’s dedicated and loyal guests.”

Steamboat’s unrestricted $929 adult season pass offers incredible value for the high frequency skier and rider. The PURE Pass provides six days of skiing and riding for $429 and fifteen days for $719, when purchased during the pre-season time frame. In addition, the PURE pass enables pass holders to reload their individual pass with special $39 ticket with no restrictions throughout the season. Key benefits allow pass holders to enjoy additional savings on dining, rentals, Ski & Snowboard School, guided gourmet snowshoe tour and Steamboat Grand dining all season long.

Steamboat allows guests the option to lock in these prices with $99 down and pay the balance on September 15th. This partial pay, down payment option is only available for a limited time and cannot be refunded. Pre-season prices on all pass products are guaranteed through June 1, 2011 and are available for purchase at www.steamboat.com or through Steamboat Central Reservations®, 877-276-2628/970-879-0740. The resort’s 49th winter season is expected to run from November 23, 2011 through April 15, 2012.

Again this year, when a parent or legal guardian purchases an adult Steamboat Season Pass, one child (12 & under) will receive a FREE child season pass!

In addition, season pass savings go even further as adult pass holders are eligible to purchase four lift tickets at specially discounted rates for friends and family anytime throughout the season.  The special Friends & Family ticket is $59 throughout the season, with the exception of Dec. 26-Jan. 2 and March 10-17 when the rate will be $79.

The Merchant Pass Program is available to Steamboat Springs Chamber business members at pre-season rates for the adult season pass and PURE-15 Pass. Businesses can take advantage of the flexible payment policy and lock in pre-season price with $99 down per pass until August 15th, with the balance due in mid-January. In addition, Merchant Pass participants will be able to purchase four Friends & Family tickets.

Steamboat has always been known for its legendary Champagne Powder® snow, perfectly placed trees, friendly western heritage and Ski Town, U.S.A. tradition. Year after year, Steamboat continues to be recognized as one of the best winter resorts in North America.

-www.steamboat.com-