24-Year Industry Veteran Take the Reins of Steamboat’s Brand Reputation and Marketing Strategies
STEAMBOAT SPRINGS, CO-November 2, 2015-Katie Brown has been promoted to the position of vice president of sales and marketing for the Steamboat Ski & Resort Corporation. Brown takes over the top marketing spot for the resort after former vice president of sales and marketing, Rob Perlman, assumed president and chief operating officer earlier this summer.
“Steamboat has a strong team with significant industry experience and it is very satisfying to promote Katie Brown internally for this much sought after position at the resort,” said Rob Perlman, president and chief operating office. “To be able to tap into Katie’s expertise and decades of knowledge across the industry ensures the resort brand, history and profitability going forward is in good and extremely capable hands and set for the future.”
In her new role, Brown will be responsible for all marketing and sales aspects for the resort including domestic and international sales, marketing, public relations, air and digital for the resort and Steamboat Grand. She will also oversee Steamboat Central Reservations.
“I relish the opportunity to champion the Steamboat brand, work with one of the best marketing teams in the industry and position the resort for the future,” commented Brown. “Steamboat is known the world over and enjoys an incredible brand reputation; I look forward to strengthening that reputation while never losing sight of our unique characteristics-genuine, authentic and friendly.”
For the past 17 years, Brown oversaw all aspects of tour and leisure sales as well as the operational, functional and structural aspects of the web/online efforts for the Steamboat Ski Resort and Steamboat Grand as director of ebusiness and sales. Prior to the resort’s acquisition by Intrawest in March 2007, Brown was also responsible for The Canyons Resort, Grand Summit Resort Hotel and Sundial Lodge in Park City, UT. She has been with the resort since 1991 holding the following positions Kids’ Vacation Center Instructor, Kids’ Adventure Club Counselor, Steamboat Central Reservations’ Sales Agent, Group Sales Manager, International Sales Manager and National Sales Manager before becoming director in 1998.
Brown currently serves on various organizations including president of the Ski Town, USA Rotary Club and Steamboat Mountain Village Partnership as well as a board member for the Steamboat Chamber of Commerce. In addition, she has held board positions previously with Community Agriculture Alliance, Steamboat Springs Montessori School and Catamount Ranch & Club.
She is a graduate of the Leeds School of Business at the University of Colorado with a Bachelor of Arts in Business Administration with a minor in marketing and information systems and the Daniels College of Business at the University of Denver in its High Performance Leadership program.
About Intrawest Resorts Holdings, Inc.
Intrawest is a North American mountain resort, adventure and real estate company, delivering distinctive vacation and travel experiences to its customers for over three decades. The Company wholly owns six four-season mountain resorts geographically diversified across North America’s major ski regions with approximately 8,000 skiable acres and over 1,130 acres of land available for real estate development. The Company also operates an adventure travel business, the cornerstone of which is Canadian Mountain Holidays, a leading heli-skiing adventure company in North America. Additionally, the Company operates a comprehensive real estate business through which it manages, markets and sells vacation club properties; manages condominium hotel properties; and sells and markets residential real estate. Intrawest Resorts Holdings, Inc. common stock is traded on the New York Stock Exchange (NYSE: SNOW). For more information, visit www.intrawest.com.