Cowboy Up and Balloon Glow Events Kick Off Festival on Sunday, Jan. 18
LoCash Cowboys Rocks the Boat During Free Concert Immediately Following Stampede

STEAMBOAT SPRINGS, CO-January 13, 2015-If there’s one thing Steamboat is known for besides the Champagne Powder® snow, it’s the western roots that run deep in this ranching community. Cowboys have long called Steamboat home, and on any given day, you can find them hitting the slopes in their cowboy hats or saddling up to the bar in well-worn boots. But on one particular day for the past 41 years, the western heritage of Steamboat collides with skiing and snowboarding in the Bud Light Cowboy Downhill.

“There’s no other event like the Bud Light Cowboy Downhill, one of the most popular and unique events in sports,” said Rob Perlman, senior vice president of sales & marketing for Steamboat. “Professional cowboys are about the heat of competition, and Steamboat knows competition better than any ski resort in the country, so combining the two for the entertainment of all is a natural fit.”

ProRodeo champions from across North America are invited to stampede their way down the slopes of Steamboat-Ski Town, U.S.A.® in the 41st annual Bud Light Cowboy Downhill. A can’t miss event in Steamboat, the Cowboy Downhill attracts professional cowboys from across the United States as well as Australia, Canada, Europe and Mexico. The race bursts out of the chutes on the base area beginner trail Stampede on Monday, Jan. 19, 2015

Balloon glow

Balloon Glow at the base area of Steamboat Resort

Back again this season, Cowboy Downhill showcases a special Balloon Glow and Cowboy Up Party on Sunday night. Shortly after sunset (around 5:30pm), six majestic hot air balloons will illuminate the night across the base area. Balloon pilots will inflate and ignite their burners in a mesmerizing dance of light and sound not to be missed. Then, kick up your heels and dance the night away at the Bear River Bar & Grill starting at 6pm.

Monday’s signature events begin with the dual slalom race at 1pm. After negotiating the slalom gates and on-course jump, the cowboys must lasso a person, saddle a horse, and cross the finish line in the fastest time and all in one piece. The grand finale of the Bud Light Cowboy Downhill is a chaotic western stampede on skis and snowboards. The Stampede utilizes a mass start and pits cowboy against cowboy in a winner-takes-all race. The greatest challenge for the winner is getting out of the way of a hundred other cowboys hurtling down the hill in hot pursuit.

LoCash Cowboys

Immediately following the Stampede race, LoCash Cowboys takes the Steamboat Stage in Gondola Square. Chris Lucas and Preston Brust combine soul, rock, funk, pop, hip-hop and gospel in a high-energy version of contemporary country. Lucas was born and raised outside Baltimore, Maryland, while Brust was born in Dermott, Arkansas, but grew up in Kokomo, Indiana. The two met after both moved to Nashville to pursue musical careers and quickly discovered a shared vision of bringing the dance moves and energy of R&B and hip-hop into the realm of country. The duo’s passionate and fun stage performances soon earned fans and industry attention.

The evening rides off into the sunset with the Cowboy Downhill Gala atop the Steamboat Gondola at 7:00pm. The event includes a Western BBQ, music from local entertainment legends Banks & Shane, and plenty of good old-fashioned storytelling from cowboys and downhill participants. Gala tickets are $65 with limited availability and must be purchased in advance through Steamboat Central Reservations®.

More than four decades ago, the Cowboy Downhill started when Larry Mahan, six-time All-Around World Champion cowboy, and Billy Kidd, Steamboat’s Director of Skiing & Olympic medalist, decided it would be fun to invite a few of the ProRodeo stars from the National Western Stock Show in Denver up to Steamboat for a day of skiing and racing fun. “Larry called me up and said, ‘I want to learn to ski, and I heard you’re the guy to teach me,’” Kidd said. “The next year, he brought up a couple friends, and when you get two or three rodeo cowboys together, you’ve got a contest. That was the beginning of the Cowboy Downhill, and we haven’t looked back since.”

All Bud Light Cowboy Downhill participants must be entered in the National Western Stock Show & Rodeo in Denver scheduled for January 2015, be a member of the ProRodeo Cowboys Association or Professional Bull Riders, and wear chaps and cowboy hats to compete in the event.

The world’s largest brewer, Anheuser-Busch, Inc., brews Bud Light, the best selling beer in the United States and the number one beer in the world. Bud Light is the official sponsor of the Cowboy Downhill in Steamboat. For 41st annual Bud Light Cowboy Downhill event information, schedule and images, go to www.steamboat.com/cowboydownhill.

-Happy Trails®-